Hankook & Company’s ATLASBX wins First Place at the Korea Master Brand Awards 2023 for three consecutive years
ATLASBX, the car and industrial battery brand by Hankook & Company, has been awarded First Place at the Korea Master Brand Awards 2023 for the third consecutive year in the car battery category. This recognition solidifies
ATLASBX's position as a leading global brand known for its high-performance and high-quality products.The Korea Master Brand Awards, which celebrates its 18th anniversary this year, allows consumers to directly select their favorite brands. After two weeks of online voting, brands are evaluated based on the Master Brand Index (MBI), which considers criteria such as top-of-mind awareness, aided awareness, differentiation, trust, leadership, quality, and loyalty.
ATLASBX achieved a remarkable MBI score of 65.3, surpassing other prominent brands in the category and securing the top spot once again, showcasing its premium brand value.ATLASBX offers a diverse range of products, including batteries for various vehicles like passenger cars, trucks, buses, leisure vehicles, as well as uninterruptible power supply devices for industrial use and energy storage systems.
The brand incorporates Advanced Maintenance Free Tech, a cutting-edge battery technology that ensures exceptional performance in any weather condition throughout the year. Additionally, the company's ES (Energy Solutions) Headquarters, responsible for the battery business, has introduced Advanced X-Frame Tech and Advanced Long-life Control Tech to enhance starting performance and prolong battery life.Starting from April 1st, Hankook & Company has also launched a premium AGM (Absorbent Glass Mat Tech) battery under the global brand, Hankook, in the domestic market.
This high-performance battery is highly sought after by consumers due to its efficient engine system, smart power management technology, and numerous integrated components. With the implementation of innovative technologies like X-Frame Plus Pole Plate Technology and AGM Pole Group Compression Technology, the Hankook AGM battery provides superior starting performance, even in low temperatures, and offers rapid charging recovery performance that meets the requirements of vehicles equipped with ISG (Idling-Stop-Go, Start-Stop) technology.With this launch, Hankook & Company now operates two brands in the domestic lead-acid battery market: premium AGM batteries under the Hankook brand and MF batteries under the ATLASBX brand.
The ES Business Headquarters of Hankook & Company, responsible for the lead-acid battery business, serves approximately 450 clients across 100 countries. With sales hubs in the United States, Europe, Dubai, and Korea, as well as domestic and overseas production facilities and an R&D center in Korea, the company has established a global presence.Furthermore, Hankook & Company has obtained recognition as an international accredited testing laboratory (ISO 17025) from the Korea Laboratory Accreditation Scheme (KOLAS). This achievement demonstrates the company's commitment to maintaining a high level of quality control and positions it as an automotive parts manufacturing company with international credibility and expertise.
